Joe Dickson has spent over 20 years working to develop and deploy strong standards that build consumer trust in brands and products. He is the Co-Founder and Head of Standards at Merryfield, a rewards and loyalty app for natural and organic brands that meet high standards. Prior to starting Merryfield, he spent 20 years at Whole Foods Market, ultimately as Global Director of Quality Standards, leading the company’s work on product standards and agricultural policy. He also advises retailers, CPG brands and certification bodies on standards, sustainability and communications. Joe has served as a board member of The Non-GMO Project, the USDA National Organic Standards Board, the Texas Department of Agriculture Organic Industry Advisory Board and The Organic Center. A graduate of Vassar College, Joe spent many years raising goats and chickens on a regenerative ranch and songbird preserve in Texas before recently relocating to the Green Mountains of Southern Vermont.